Marketing Strategies and The Midsummer Music Dream Festival

Working with Midsummer Music Dream Festival (MMD) helped me realize just how important social media platforms are for any business or artist. As a teaching artist, my focus is typically geared towards performance or education, not the management of virtual content. Social media previously only played a role adjacent with my online courses as a student or via my own personal accounts. However, my fieldwork internship reshaped the way I leverage my social media and marketing skills.

Read more