'Strategic communications' is a term describing an intentional and targeted messaging plan that is linked to overarching goals. The article places strategic communications in the context of arts and cultural education. It describes a framework for creating communications plans, guiding questions for engaging in different types of communications, a glossary of terms, and provides examples of effective strategic communications tactics used in campaigns to advance arts and cultural education. The fourth article in the series, the ideas inform advocacy of self, field, sector, and justice and are most enhanced when applied both to the individual and the collectives assembled to advance arts and cultural education.
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