Creativity for Good: How Are You Using Your Creative Superpowers?

Creativity for Good — our 2021 campaign — aims to share the stories, experiences, and projects led by young creatives applying their creativity for the social good. This unifying campaign is bringing together individuals and organizations around the world who share a dedication to inspiring, connecting, and amplifying the work of young creatives and those dedicated to their creative development.

We’ve seen so many examples of young people employing their creativity for social good: using dance to impact housing policy, music to combat racism, visual art to impact justice reform, theatre to challenge water and environmental issues, or performance to create safe and healthy spaces. 

No matter the circumstance, these young creatives are engaging in acts of social transformation. This term – which is rooted in the global south and conceptually originates in indigenous cultures – is defined as the process of change in institutionalized relationships, norms, values, and hierarchies over time. It is the manner by which individuals, communities, and societies changes due to active efforts of reform from within.

We would argue that when creativity is applied, we should call it Creative Social Transformation. When creative social transformation occurs, our communities thrive and our world is more just.  

Now we want to hear from you! How are you and the young people in your life applying Creativity for Good?

Please tell us about your project through this form below! Submitting the form below gives Creative Generation permission to share your project in a blog feature or on our social media.